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In this increasingly widespread digital era, competition in the online shop world is getting tougher. Every online store is competing to attract consumers with various marketing strategies. One strategy that has proven effective in increasing sales is by using vouchers and cashback. You must have heard the concept of vouchers and cashback used by many online platforms. not coincidentally, but the vouchers and cashback tactics used by these platforms really help sell a product or service. In this case, we have encountered many people who are willing to buy online shopping vouchers in order to get a discount on a product or service.
So how can vouchers and cashback increase sales in online shops?
1. Increase buying interest: consumers will definitely be more interested in buying products at a lower price or getting a refund.
2. Increased conversion: vouchers and cashback can encourage consumers to complete the purchase transaction immediately.
3. Increased customer loyalty: consumers who regularly receive vouchers and cashback will be more loyal to online stores.
4. Increased brand awareness: vouchers and cashback promotions can increase the brand awareness of an online store.
With that, we can understand how and why vouchers and cashback can help online stores increase their revenue.
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